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Terri Bryant, makeup artist and founder of GUIDE BEAUTY, a company that is rethinking the ergonomics of beauty tools and products for all users, shares her story of reinventing the beauty industry after being diagnosed with Parkinson's Disease.Purchase Ticket Here
For over 25 years, Terri Bryant worked as a Celebrity Makeup Artist and an educator creating programs for world-renowned prestige makeup brands. But her clients often lamented that learning the steps to applying makeup didn’t necessarily translate into being able to apply it with confidence. She knew there had to be a better way, but as a makeup artist, it was difficult to truly appreciate what she had never experienced herself… that is until she was diagnosed with Parkinson’s.
Terri now had the unique perspective of a makeup artist AND someone who struggled with her makeup. She worked closely with makeup users and a team of industrial designers and ergonomic experts to rethink makeup and develop a new, universally designed, patent-pending approach to applying it.
Terri is now the founder of GUIDE BEAUTY, a collection of makeup tools and products that reimagine the way we apply makeup. The first collection to launch includes a volumizing tubing mascara, Lash Wrap, and three shades of brow gel, Brow Moment, all of which have a comfort grip GUIDE Ring and precision tip for accuracy and ease. Revolutionizing how we apply eyeliner is the GUIDE Wand, which pairs with the GUIDE Line pressed-cream eyeliner to make looks like tightlining, waterline application, and even winged liner a cinch! All GUIDE BEAUTY formulas are cruelty-free, 100% vegan, and formulated without known toxins or harsh ingredients. GUIDE BEAUTY offers a truly fresh approach to makeup that puts artistry into your hands.
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“Until I was open and honest [about my Parkinson’s Disease] I couldn’t unlock my reinvention,” says Terri Bryant, makeup artist and founder of GUIDE BEAUTY, a company that is rethinking the ergonomics of beauty tools and products for all users. Bryant, who had done makeup for fashion runways, films, print ads and cosmetics got her diagnosis five years ago and found herself having to sit on her shaking hands during television interviews. And when she could no longer hide them, she decided to rethink and redesign the beauty tools that she used on her job. Gone is that pesky eyeliner brush that requires perfect small motor skills. In came a Precision Tip applicator that looks like a surgical tool that allows anyone to create a perfect cat eye in seconds. “The opportunity to embrace [your disability] is the opportunity to find your community,” Bryant Says. "Then you are not alone.”
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