How to Become a Thought Leader Who Creates Lasting Change

Jennefer Witter

Jennefer Witter is the chief executive officer and founder of The Boreland Group Inc. , a 19-year-old boutique public relations firm headquartered in New York City. The agency specializes in women-led and minority-owned businesses. It was selected by TheStreet.com as one of five national, black-owned businesses “making a buzz”. Jennefer was named one of the nation’s “10 most successful black CEOS and entrepreneurs” by MadameNoire Magazine, and her company was recognized as one of 12 black-owned businesses to be “loved by its community and beyond” by ThriveGlobal


Jennefer is an active public speaker, with presentations to military, trade, and academic organizations on implicit bias; gender-based workplace conversation; inclusive leadership; personal branding; and networking. Venues include TedX Albany; Tishman Speyer; The Pentagon; The Brookings Institution; Pennsylvania Conference for Women; Bel Brands; The Sea Service Leadership Association’s Annual Symposium; Vital Voices Global Ambassadors Program; The Durst Corporation; ; Columbia Business School; and, of course, Covey Club. She is a featured speaker with Never Stop Learning, a boutique speakers bureau.

Jennefer is the author of “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed,” published by Amacom/HarperCollins. She has appeared in The Wall Street Journal, Fast Company, the Associated Press, MTV News, Bloomberg Radio, MarketWatch Radio Network, and WJLA. Her articles have appeared in Forbes, Business Insider, Medium, HuffPost and numerous small business publications. Previously, she was the public relations expert for Inc.com TV and a contributor to AOL Small Business.

Jennefer is a passionate advocate for women in the workplace. She is an active member of Ellevate Network, a global networking organization for professional women, and serves as the Chapter Leader for the NYC Chapter. She sits on the advisory board for Women inPower, a 92nd Street Y led venture that seeks to support and promote senior-level professional women to C-level positions. In addition, Jennefer serves on the benefit committee for the 92nd Street Y’s “Extraordinary Women’s Awards,” which honors women making significant social contributions through their work. She is a mentor to many women in various professional fields.