How to Create Irrational Loyalty in Your Customers

October 13th 2020 2:00 pm (EDT)

How to Create Irrational Loyalty in Your Customers

Deb Gabor, brand guru, author, and founder of Sol Marketing, shows you a radically new way to bond your customers to you.

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On The Panel

Deb Gabor

Deb Gabor

"Leading Expert" doesn't come close to describing Deb Gabor's passion for brands. More accurate? Brand Guru. Brand Impresario. Brand Evangelist.

She's written the book on branding (twice!) with bestsellers Branding is Sex and Irrational Loyalty. She's the founder and CEO of Sol Marketing, a strategy-led marketing firm obsessed with solving major business and branding problems for clients in every industry.

Companies throughout the world use Deb’s Brand Values Pyramid, Ideal Customer Archetype, and “Brand Swagger Questions” to align their teams and articulate their brands to audiences.

Deb and her team at Sol Marketing have introduced her revolutionary brand strategy for organizations ranging from international household names like Allrecipes, The Associated Press, Dell, Microsoft, NBC Universal, NPR, NTT Data, and Siemens, to exciting emerging brands like hint water and Indagare.

Deb also lends her brand authority with frequent contributions and commentary to major news outlets such as Entrepreneur, Forbes, FORTUNE, Inc., MediaPost, New York Times, NPR, USA Today, Wall Street Journal, and The Washington Post.

Business and marketing organizations regularly call on Deb as a keynote speaker and workshop leader, relying on her as an inspiration for executives to embrace the power of branding to create Marketing That Sells.



*This is a virtual event over the Zoom Network. Once you sign up or purchase a ticket using the button above, you will be registered for the event and sent the links.

The way to win with customers today is to go narrow and deep. This often means picking a single customer archetype and seeking to own that person entirely. This creates incredible loyalty and joy in your customers. Deb Gabor, brand guru, author, and founder of Sol Marketing, shows you a radically new way to bond your customers to you.

Questions We Will Answer:
• How do top brands create irrational loyalty among their users?
• Who is my ideal customer archetype?
• How do I define and articulate my brand’s core DNA?
• How do I differentiate meaningfully from the competition?
• How do I identify my brand’s most compelling advantages to customers?

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