February 15th 2023 2:00 pm (EDT)

Pricing: Do’s and Don’ts for Today’s Marketplace

One of the most difficult issues with being a new entrepreneur is figuring out how you should price your products or services. No matter how much benchmarking you do, it can still put a pit in your stomach. If you under-price, you leave cash on the table. If you over-charge, you may be driving customers away. Or are you? This class will focus on Jane Pollak's wisdom from 5 decades as a business owner and will share anecdotes and advice on bringing your products or services to the marketplace. This will be an interactive forum in which you can explore what terms of sale work best for you.

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