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JoinMay 6th 2021 2:00 pm (EDT)
Storytelling for Business: Shape the Stories You Need to Tell About Your Company for Success
When selling yourself or your business — to customers or clients — you need to tell stories, because stories are what they will remember. How do you find the most compelling story to tell? Deborah Burns, professional development workshop leader, speaker, and author of the new book, AUTHORIZE IT! Think Like a Writer to Win at Work & Life, teaches you to think like a creative writer to help you find the right questions to ask to get to that story. She also offers a template to help shape your company's story.
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On The Panel
Deborah Burns
Deborah Burns is a former women’s media Chief Innovation Officer and brand leader for ELLEgirl, Metropolitan Home, ELLE Décor, and ELLE International.
As an industry consultant, she helps brands and executives reinvent, and she then did the same with her own life by writing her debut memoir, Saturday’s Child, and founding Skirting the Rules® to help others invent and reinvent.
Her next book — AUTHORIZE IT! Think Like a Writer to Win at Work & Life — was born from the creative journey of her first, and combines her business and creative expertise to help non-writers shift perspective and live up to their potential. Authorize It! has evolved into a virtual corporate workshop platform and LinkedIn Learning course as well. And it all started with a story ...
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When selling yourself or your business — to customers or clients — you need to tell stories, because stories are what they will remember. How do you find the most compelling story to tell? Deborah Burns, professional development workshop leader, speaker, and author of the new book, AUTHORIZE IT! Think Like a Writer to Win at Work & Life, teaches you to think like a creative writer to help you find the right questions to ask to get to that story. She also offers a template to help shape your company's story.
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