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Join Lesley Jane Seymour as she talks with amazing women who have reinvented themselves in every way imaginable. These frank, fun, warm conversations unearth the tips and tricks women like you need to restart, reboot, or enhance your career or lifestyle. Interviews include: No. 1 Secret To Creating Your Personal Brand (Jennefer Witter), How to Motivate a Millennial and What To Do if You Work for One (Ann Shoket), When You Discover Your Father is a Spy (Eva Dillon), How to Find More Happiness Inside Yourself and in the World (Gretchen Rubin), How to Transform Your Body (Susan Hyatt), How to Shave Big $$$ Off Your Healthcare Bills & Reinvent Yourself, Too (Jeanne Pinder), How to Reinvent Yourself After Getting Your Boss Fired (Gretchen Carlson) and more. Click to listen to each podcast below or subscribe to Reinvent Yourself on iTunes, Podbean, or Spotify.
Are you a reinventor or know someone who is? We'd love to have you tell your story! Just email us at firstname.lastname@example.org with your name, contact information, social media links and your reinvention story.
“Women [who have had a career break] feel dislodged from the rest of the world and they feel everybody sees it,” says Mika Brzezinski co-host of TV’s Morning Joe, founder of KnowYourValue.com, and co-author with her sister-in-law Ginny, of the new handbook Comeback Careers: Rethink, Refresh, Reinvent Your Success at 40,50, and Beyond. “I want to tell them, it’s all right not to know what’s next. They have value. They may have to take a big step back, use a side hustle or go sideways in the door.” Listen in as Mika and Ginny divulge some of their research on how to network more strategically, how to pitch your volunteer work to a corporate recruiter, and how to short circuit your negative mindset.
“Overwhelm is not having too much to do, it’s not knowing where to start,” says Tonya Dalton, serial entrepreneur and author of The Joy of Missing Out: Live More by Doing Less, a “mini-course” in a new organization paradigm. Dalton believes most productivity manuals fail women because they are written by men who can’t account for or understand the multi-faceted, multi-pressured lives real women lead. “Women have a lot more guilt, lean in more to productivity and process things differently in our brains,” she says. Join this insightful conversation with CoveyClub founder, Lesley Jane Seymour, where Dalton explains that you must put your purpose, passion, and priorities at the center of your life so you can “create structure for the weeks and days.” She explains how to create a priority list with “Escalate” at the top, “Cultivate” in the middle, and “Accommodate” at the bottom. “Most of us get stuck at the bottom in the accommodate area,” she warns. “Screaming fires get done but are not so important.”
“It’s not that marketers are stupid,” says Vaughan Emsley, founder of Flipside, a startup ad agency dedicated to flipping marketer’s perceptions of men and women 50+ away from images of people “sitting home watching daytime TV” to what he calls “The Second Coming of Age”—in which people 50-70 act and feel like they’re 17 again. “It’s just muscle memory. [We’re taught] that the rising generation is more interesting than the previous generation—and that was always true.” Emsley, a 25-year veteran of Saatchi & Saatchi, believes we’ve reached a “tipping point” where businesses are stalling by focusing only on millennials. “Boomers are sitting on 60 trillion of assets, 10 times the amount held by millennials… and only 5-7% of marketing dollars are directed at them.“
When your adult children have finally moved on to their own lives, some women find the only way to jumpstart their own bliss is by relocating. “I’d always imagined we’d live forever in our big, beautiful suburban home where I’d given birth to my daughter two days after moving in 24 years earlier,” says CoveyClub founder Lesley Jane Seymour in conversation with Covey Editor at Large, Deborah Marquardt. “But once she and my older son had vacated the nest, the house felt like a mausoleum to sadness; every inch reminded me of their childhood and reinforced how they were now finally gone. Plus the town is so kid-focused that I could walk down the street naked and if I didn’t have a child with me no one would notice.” Seymour and her husband downsized in New Orleans, a city they’d visited on vacation for 30 years. “We wanted warm weather, a university town — where we can teach or learn, interesting culture, diversity of age and economic backgrounds, beautiful housing, a lower cost of living, and people open to newbies. We got them all — and more. Plus we have a 31-year old marriage. Sometimes you just have to jump off the high dive in order to start learning and rediscovering yourself — and your spouse — again.”
What do you do after you work in your family printing business for twenty years and you make it successful enough to sell? You realize you are “loosing [your]self” and you need to reinvent. Because you “love solving customer problems,” you start a digital ad agency named Rauxa. (Never mind that you have zero experience in advertising). And you fill it with 70% women (in a sector that is known for male dominance and is rife with #MeToo issues and complaints). “Being a woman is an advantage for building relationships and trust,” CEO Jill Gwaltney tells CoveyClub founder Lesley Jane Seymour. “That’s an important part of the business.” Gwaltney says she lives by the mantra her mentor father gave her: “Don’t work with a**holes.”
When (now) Broadway Producer Candy Gold (The Heidi Chronicles, Hadestown, Jagged Little Pill & more) was a novice reporter in Boston flying around the country to cover everything from politics to entertainment discovered she was pregnant, she knew she’d have to cut back her crazy job. She chose the perfect “mom job”: freelance. Which worked fine until the economic downturn of 2008, when all freelance dried up. A random television ad for a local cable station inspired her to pitch (and win) a slot for a self-produced show called “Neighborhood Cooking with Candy Gold”. Ten years later she leveraged that know-how and her experience producing local children’s theater into becoming a producer on Broadway, eventually winning several Tony awards. The trick to it all, she says: “Persisting.”