Being recognized as a thought-leader is the holy grail for many. But what exactly is a thought-leader? How does one achieve this much-sought after status and successfully maintain it? How has thought-leadership changed during the age of heightened racial awareness? In this class, Jennefer Witter, CEO and founder of The Boreland Group, will explore what it means to be a thought-leader, define thought-leadership, and show you how to utilize social media, management positions, and most importantly your time to leverage yourself in this field.
Our Guest Speaker: Jennefer Witter
Jennefer Witter is the chief executive officer and founder of The Boreland Group Inc., a 20-year-old boutique public relations firm headquartered in New York City. The agency specializes in women-led and minority owned businesses as well as grassroots non-profits. It was selected by TheStreet.com as one of five national, black owned businesses “making a buzz”. Jennefer was named one of the nation’s “10 most successful black CEOS and entrepreneurs” by MadameNoire Magazine, and her company was recognized as one of 12 black-owned businesses to be “loved by its community and beyond” by ThriveGlobal.
Jennefer is an active public speaker, with presentations to military, trade and academic organizations on implicit bias; inclusive and thought leadership; gender-based workplace conversation; personal branding; and networking. Venues include: TedX Albany; Tishman Speyer; The Pentagon; The Brookings Institution; Pennsylvania Conference for Women; the Virginia Business Conference; Bel Brands; The Sea Service Leadership Association’s Annual Symposium; Vital Voices Global Ambassadors Program; The Durst Corporation; Columbia Business School; and Columbia, American, Stony Brook and Fordham universities. She is a signed speaker with Never Stop Learning, a New York City-based speakers bureau.
Jennefer is the author of “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed,” published by Amacom/HarperCollins. She has appeared in The Wall Street Journal, MTV News, the Associated Press, Bloomberg Radio, MarketWatch Radio Network and WJLA. Her articles have appeared in Forbes, Business Insider, Medium, HuffPost and numerous small business publications. Previously, she was the public relations expert for Inc.com TV and a contributor to AOL Small Business.