Reading: #102: Opting Back In After Opting Out (Candace Freedenberg)

She had an engineering degree and an MBA. She had a 15-year job at Eastman Kodak that she was “passionate” about. But Candace Freedenberg also had a baby who had flown 13 times before age 1, just to keep up with her mom’s commute from Washington, DC to upstate New York where Kodak was based. When her third child was on the way, she realized, “Logistically I couldn’t do it,” she says. “My husband said, one of us has to opt-out.” And so she did. Fifteen years later she opened up Untapped Potential, Inc. to help women like herself relaunch. “Corporations, businesses, and the GDP are missing out on capital — in women!” she says. “We curate roles with corporations, startups, non-profits.” Post Covid19, Freedenburg sees opportunity: “Companies would be smarter to work with skilled, mature, flexible talent which offer a cost advantage and low risk.”