#79: Jumping Into The Research Gap Her Bosses Ignored (Sonsoles Gonzalez)
February 7 2020
When Sonsoles Gonzalez, founder of hair and skincare line Better Not Younger (Better-NotYounger.com), worked in corporate (L’Oreal, P & G) the researchers came in regularly to point out that women 40+ were an underserved market. But the corporations didn’t want to go there. “We used to joke in meetings: ‘What happens to women 45+? Do they disappear?'” she says. Last year, at age 54, she rushed into the gap with her own line of hair care and scalp products that cater directly to aging hair; she also created oral supplements to promote healthy hair growth. Sonsales says entrepreneurship is so “exhilarating” she now “realize[s] how much I had stopped learning.”
Her advice for anyone launching off of a corporate job:
1. Gravitate to what you love to do.
2. Talk to people doing something similar.
3. Be prepared not to look back.