You read that right…working for free could help you scale up your small business. Sound crazy? Publicity expert Alice Draper doesn’t think so! Alice is on a mission to make publicity easy and accessible for underrepresented women entrepreneurs at all stages of their businesses, and she’s coming back to CoveyClub for another mind-blowing class. Get ready to rethink everything you thought you knew. There’s no prescription or formula for upscaling your business, which can make entrepreneurs feel out of their depth and like you are working without a safety net. In this class you’ll learn how to broaden your thinking and make constructive judgements based on your business and niche so you can take a leap of faith in the right direction.
Our Guest Speaker: Alice Draper
Alice is on a mission to make publicity easy and accessible for underrepresented women entrepreneurs at all stages of their businesses. When Alice started building her business, she knew that publicity, in the right places, would garner her the authority she needed to position herself as a high-end copywriter. And so, she started pitching magazines like VICE, Refinery29, HuffPost, and Business Insider. This came with an unplanned skill — the art of the pitch — which is how she ended up pivoting her business towards publicity. She has been running Hustling Writers for over two years and in this time, she has secured her clients in over 500 podcasts including countless top 1% and top 0.5% podcasts. A big part of Alice’s work looks into normalizing rejection, and how rejection resilience ties into success. Her weekly newsletter, The Rejection Chronicles, explores topics like living with rejection sensitivity, building sustainable outreach habits, and normalizing the “rejection sting”.
