(Replay) Becoming a Thought Leader: How Leverage Yourself as an Expert

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NOTE: This is a previous event. Purchasing this class will give you access to the replay.

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Being recognized as a though leader is the holy grail for many. But what exactly is a thought leader? How does one achieve this much-sought-after status and successfully maintain it? How has thought leadership changed during the age of heightened racial awareness? In this class, Jennefer Witter, CEO and founder of The Boreland Group, will explore what it means to be a thought leader, defining thought leadership, and how to utilize social media, management positions, and most importantly your time to leverage yourself in this field.

Our Guest Speaker: Jennefer Witter

Jennefer Witter is the chief executive officer and founder of The Boreland Group Inc, a 21 year old boutique public relations firm headquartered in New York City. The agency focuses on women-led and minority owned businesses. It was selected by TheStreet.com as one of five national, black owned businesses “making a buzz”. Jennefer was named one of the nation’s “10 most successful black CEOS and entrepreneurs” by MadameNoire Magazine, and her company was recognized as one of 12 black-owned businesses to be “loved by its community and beyond” by ThriveGlobal (https://tinyurl.com/y7k4a6hw). Jennefer is an active public speaker, with presentations to military, trade and academic venues on regional, national and global platforms, on implicit; gender-based workplace conversation; and public relations, communication and professional growth topics. Venues include: TedX Albany: The Pentagon; The Brookings Institution; Pennsylvania Conference for Women; The Durst Corporation; and Columbia, American and Fordham universities. Jennefer was the keynote speaker at Brown Brothers Harriman’s “Women’s Summit” and Women in Cable Telecommunications DC/Baltimore Chapter. She is a featured speaker with Never Stop Learning, a boutique speakers bureau. Jennefer is the author of “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed,” published by HarperCollins. She has appeared in The Wall Street Journal, Fast Company, the Associated Press, TheStreet.com, Bloomberg Radio, MarketWatch Radio Network and WJLA. Her articles have appeared in Forbes, Business Insider, Medium, HuffPost and numerous small business publications. Previously, she was the public relations expert for Inc.com TV and a contributor to AOL Small Business.

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NOTE: This is a previous event. Purchasing this class will give you access to the replay.

Can I get a recording of this class?

Yes! The recording will be sent out to everyone who purchases a ticket to the event.


How do I join the Zoom class?

After you purchase your ticket you’ll be prompted on the check-out page to register via Zoom. You can also find the Zoom registration link in your order confirmation email.


I purchased a ticket but can't find my Zoom link. What should I do?

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