We thrilled to have marketing expert Melissa Kellogg Lueck back at CoveyClub for a follow-up to her 2023 SEO workshop! In this standalone class we’ll review the foundations of search engine optimization with a focus on keywords. You’ll work through keyword research and development for your business or current project, learn the efficacy of certain keywords and what to do with them. Then you’ll work on placing those keywords into phrases in important locations, such as your website, social media profiles, podcast show notes, and YouTube channel descriptions. You’ll leave with an action plan for boosting your visibility and growing your business!
Our Guest Speaker: Melissa Kellogg Lueck
Melissa believes that any woman that desires can achieve financial freedom through entrepreneurship and her mission is to be an example of what’s possible for women entrepreneurs that are determined to never give up! Melissa is a Marketing and Business Coach for Women as well as the Founder and CEO of Avanti Business Academy for Women. She serves her clients through private and group coaching. She’s been an entrepreneur for over 20 years after working in the technology and media industries. She started her business in 2005 and has helped hundreds of entrepreneurs and small business owners build and grow successful businesses using great marketing strategy, communication and developing a confident, courageous mindset. She’s also creator of the Doing Business Like a Woman podcast, named a Top 10 Podcast for Women Entrepreneurs and a Top 20 Podcast for Women in Business & Leadership. She’s a speaker and writer passionate about helping as many women as possible to build and scale successful, sustainable, and joyful businesses. She holds a Bachelor’s degree in History and Political Science from Vanguard University and an MBA in Marketing from Hofstra University in New York. Melissa is also a wife and mom of 2 and loves playing women’s ice hockey and pickleball for fun!