An Old Friend Reinvents: La Prairie Skin Caviar Luxe Cream
Turbocharged with new ingredients, this classic cream delights again
One of the delights of being editor in chief of a major women’s magazine was the swag that poured in from happy advertisers and partners during the holidays. One of the gifts I looked forward to most was from La Prairie. Though I had access to any beauty product on the market by simply walking into the More or Marie Claire beauty closet, I loved the Skin Caviar products. I liked the way the Skin Caviar moisturizer felt going on at night, the scent, and the way my skin felt and looked when I woke up in the morning. And I was happy when December rolled around again so I could recharge my supply.
(I know, it’s a rough life: but the truth is I also knew beauty editors who did everything they could to hold onto their jobs long enough to make it through the holiday swag season!)
This summer, I was invited to the Guggenheim museum in New York City to hear about how La Prairie had decided to reinvent its 30-year-old moisturizing cream by adding “Caviar Premier,” with new bioengineered components such as tetrapeptides, DNA proteins, nucleotides, and ceramides. The updated version is called Skin Caviar Luxe Cream, and the sample the company gave me to try shows it’s equally luxurious and delightfully scented.
Since we at Covey are all about reinvention and improving with age, we relish seeing an old friend kicking it up a notch. And while at $485 for 1.7 ounces on the La Prairie site, this girlfriend is not a cheap date, she is nonetheless the same reliable, charming, glamorous bit of indulgence at the end of the day that can make you feel all your hard work is worth it.